Sometimes the HubTag can create itself, as in the example of sxsw2007. Here the organisers of South by SouthWest festival, the name itself being a bit of a mouthful, have abbreviated to SXSW.
With this in mind, all the attendees easily worked out the HubTag for this year's event. SXSW2007.
Simple, for SXSW there was no need to use our tool, as they'd done the hard work already by getting everyone to use the SXSW tag.
If you search of SXSQW on technorati: sxsw2007: See what people are saying right now on Technorati you get a massiv 645 blog posts, over 17,000 photos, some audio tracks and videos.
Now that's what we call one great HubTag.
-Tobs
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